Watch the Recap : 2025 ABM Playbook: 5 Tactics to Stay Ahead
20Nov
2025 ABM Playbook: 5 Tactics to Stay Ahead
Wednesday, Nov 20th I 3pm EST I 12pm PST
Hosted by
RevGenius
Contact host
Virtual event
Airmeet
Link available for attendees
We all know ABM is powerful, but are you really strategizing effectively? Join us for a session on the top 5 ABM tactics every GTM leader needs to drive results!
We’ll cover practical strategies like personalizing outreach, maximizing tech integration, and using AI to target high-value accounts more effectively. From engaging decision-makers with Buying Groups to mastering Speed to Lead for faster pipeline progression, this webinar will equip you with the tools to make ABM successful. Plus, learn how to operationalize these tactics with LeanData’s Revenue Orchestration to turn intent into revenue.
Key takeaways:
- Master the Buying Group Approach: Engage key decision-makers within target accounts to boost conversions and pipeline progression.
- Optimize Speed to Lead: Accelerate lead follow-up and improve response times to seize every opportunity.
- Operationalize ABM with RevOps: Leverage LeanData’s platform to automate and streamline your account-based strategies efficiently.
The event is powered by our partner:
Speakers
Monica Bacican
Senior Sales Operations Manager at LeanData. A dynamic and self-driven professional with over 9 years of experience in Sales, Marketing, and GTM Operations, specializing in supporting PLG, SMB, Mid-Market, and Enterprise sales strategies. Known for a hands-on, "roll up your sleeves" approach, Monica excels at taking ownership and driving impactful results. Organized, goal-oriented, and a collaborative team player, she brings exceptional skills in time management, prioritization, and cross-functional coordination. Passionate about process optimization and friction reduction, she has a keen eye for identifying and resolving bottlenecks. With a strong analytical mindset and natural relationship-building abilities, she thrives in fast-paced, ever-evolving environments.
Jane Serra
Marketing executive with 17+ years of experience leading marketing teams across demand generation, branding, events, content, and communications. Jane has a strong background in building out marketing teams from the ground up, working within various industries like SaaS, recruitment advertising, digital marketing, and outsourcing/ manufacturing.
Kristin Kolb
Kristin Kolb is the Director of Account Based Marketing & Activation at Workiva. With over 12 years of experience in B2B marketing, Kristin specialize in aligning go-to-market teams to drive impactful results. For more than 8 years, she has focused on Account Based Marketing (ABM), successfully leading, building, and scaling high-performing ABM teams. Her expertise lies in growth marketing and demand generation, where she leverages data-driven strategies to enhance customer engagement and accelerate revenue growth. She is passionate about fostering collaboration and delivering innovative marketing solutions that achieve measurable results.
Mikayla Wilson
Mikayla Wilson is a Senior Data Analyst at Workiva, where she transforms data into impactful business insights and specializes in account-based marketing, attribution and customer journeys. With a background in marketing strategy, she drives cross-functional alignment and vision for backend setup supporting frontend KPIs. Outside of this, she’s a recovering perfectionist, aspiring home remodeler and avid adventurer always seeking new experiences.