learn-how-to-build-an-active-and-engaged-community
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Learn How to Build an Active and Engaged Community

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Goldcast
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About

Join Justin Levy, Director of Social & Influencer Marketing at Demandbase, Katie Ray, Head of Community at Tenable, and Christina Garnett, Principal Marketing Manager, Offline Community & Advocacy at HubSpot as they discuss:

1. Why now is the time to build a community
2. How to build and scale an engaged community
3. Key metrics you should pay attention to in your community-building efforts
4. Common traps/challenges

Speakers
Justin Levy
Justin Levy
I have 12+ years of experience in corporate social media, content creation, and community building across digital channels, working for companies such as ServiceNow and Citrix, and with companies such as AMD, PepsiCo, Microsoft, Molson Coors, and more.
Katie Ray
Katie Ray
I've had a pretty fun career (so far) learning about community, sales, marketing, business, and myself. From those experiences, I have learned that customers need to be your main priority, how to be a consultant, and what it's like sticking true to your "why". I've been fortunate enough to work closely with marketing to create strategic campaigns and produce content that attracts customers at the right time. I've been able to help grow and engage with a community that teaches me something new, every day. In my free-time, I work on my classes for my MBA, enjoy long walks at Costco with my husband, and playing with my energetic doggos.
Christina Garnett
Christina Garnett
Community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like Cannes Lions International Festival of Creativity, INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. She was awarded the CustomerX Impact Award for Innovation Driver from Trust Radius and Slap Five. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.

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