Watch the Recap : Harnessing the Power of Gen AI & Signal-Based Selling
Harnessing the Power of Gen AI & Signal-Based Selling

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Unlock the full potential of your sales strategy with our session, “Generative AI and Signal-Based Selling,” featuring Jam Khan, Senior Vice President of Portfolio Marketing at ZoomInfo. Understanding buyer intent is no longer enough. Signals extend beyond basic intent, offering a deeper, more actionable view of customer behaviors and needs.

Explore how generative AI can revolutionize your approach to signal-based selling and how leveraging these advanced insights enables your sales teams to close more deals and drive better results.Transition from reactive selling to proactive engagement by harnessing the power of buying signals. 

You will learn:

  • How buying signals provide a comprehensive view of your customers, offering deeper insights than traditional intent-based metrics.
  • How generative AI can enhance your ability to interpret and act on these signals, leading to more informed and strategic selling.
  • Actionable techniques to leverage buying signals effectively, turning insights into increased deal closures and improved sales performance.
  • How ZoomInfo Signals equips go-to-market teams to reach more buyers, win more deals, and create significant value for their customers.

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Speaker
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Jam Khan
Jam Khan has over 20 years in the software industry with leadership roles in marketing, strategy, professional services, and product management. His roles have adapted to what the organization needs, and what our customers desire. He thrives on achieving goals that seem beyond reach. Combining technical knowledge and business acumen, his passion is delivering measurable results and memorable experiences for our customers. Through product, message, and service he has experienced value creation from every angle. Jam has lived in 8 countries and done business in several more. He can be found speaking at major events in all regions. Out there where the action is, is where he likes to be.

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