Watch the Recap : Things That Keep CROs Awake at Night
Things That Keep CROs Awake at Night
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RevGenius
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Virtual event
Airmeet
Link available for attendees
Heard of Calendly and Typeform? We thought so.
The CRO role is one of the fastest-growing in tech and with it comes more focus on driving growth and aligning all activities directly to revenue. That’s why we’re so excited to bring you Jessica Gilmartin, CRO and CMO at Calendly, and Kristen Habacht, CRO at Typeform—both from fast-growing, influential PLG brands reshaping the future of B2B. They’ll share how they’ve tackled key challenges, the pivots they’ve made, the tough lessons they’ve learned, and what keeps them up at night.
Key Takeaways:
- PLG model challenges: How CROs manage product-led and sales-driven growth, increase user adoption, and scale revenue.
- Building customer-centric revenue models: Align marketing, sales, and customer success to keep customers at the center and drive growth.
- Leveraging data and AI: How CROs use AI and data to find growth opportunities, make quicker decisions, and adapt to market changes.
- What the future holds: How companies should look at growth to succeed in 2025 and beyond.
RevCon 24′ was powered by:
Speakers
Kristen Habacht, CRO Typeform. PLG and Enterprise sales leader
Kristen Habacht is the Chief Revenue Officer at Typeform, overseeing all revenue-related functions, including marketing and sales. With nearly two decades of experience growing and scaling revenue organizations, Kristen previously served as President and COO at Shogun. Before Shogun, she held leadership positions at Atlassian and she was also the VP of Sales and the first revenue hire at Trello, leading them through their acquisition by Atlassian.
Typeform is a distinctly intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses.
Jessica Gilmartin, CRO and CMO at Calendly
Jessica leads sales and marketing for Calendly, the pioneer in easy-to-use but incredibly powerful scheduling. With nearly 20 years of GTM experience, she previously served as Head of Revenue Marketing at Asana, managing demand generation and business growth across multiple global regions.
Calendly is simplifying scheduling
for 20+ million. Calendly’s intuitive, powerful scheduling automation platform helps you close deals, hire top talent, build strong relationships, and grow your business faster.
Lisa Kelly, Head of Sales Operations at BambooHR
Operations Executive with a demonstrated history of working in multiple industries in SaaS. Skilled in a variety of areas including Operations, Sales, Leadership, Data Analysis, Account Management, Business Intelligence and Process Optimization.