Watch the Recap : 1:1 Marketing: 8 Steps to Effective Personalization
09Apr
1:1 Marketing: 8 Steps to Effective Personalization
Tuesday, April 9th | 11 AM EST | 8 AM PST
Hosted by
RevGenius
Contact host
Virtual event
Airmeet
Link available for attendees
Marketing has seen a significant transformation over the years, moving from traditional mass media to more advanced and personalized strategies. In this evolving landscape, hyper-personalization and meaningful engagements are pivotal for crafting immersive brand experiences that foster enduring customer relationships. Come with us on a fascinating journey through the history and future of marketing and seize the opportunity to transform customer engagement through 1:1 communication strategies.
In this session, we will:
- Reflect on how marketing has evolved from one-way communication to personalized interactions
- Discuss how 1:1 communication strategies can nurture long-lasting brand relationships
- Showcase innovative approaches for personalizing your marketing efforts
This event is powered by our partner:
Speakers
Carol Howley
Carol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development and demand generation, Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers and driving growth.
Ashley Topping
Global growth leader in the SaaS industry, with nearly 20 years experience in full cycle product development, brand management, product-led growth, account-based marketing, global business-to-business marketing and sales. Proven track record in scaling SaaS startups with a strategic focus on growing pipeline by creating and executing demand generation strategy from scratch; with clear goals, objectives, strategies and tactics.
Gina Hortatsos
Seasoned marketing leader with over 24 years of management level experience, 22 years in enterprise software. Driven, results-oriented, operations-oriented leader, passionate about building happy, healthy teams that do great work; global marketing strategy; full-funnel demand creation; global programs and field marketing.