20Nov
2025 ABM Playbook: 5 Tactics to Stay Ahead
Wednesday, Nov 20th I 3pm EST I 12pm PST
Hosted by
RevGenius
Contact host
Virtual event
Airmeet
Link available for attendees
We all know ABM is powerful, but are you really strategizing effectively? Join us for a session on the top 5 ABM tactics every GTM leader needs to drive results!
We’ll cover practical strategies like personalizing outreach, maximizing tech integration, and using AI to target high-value accounts more effectively. From engaging decision-makers with Buying Groups to mastering Speed to Lead for faster pipeline progression, this webinar will equip you with the tools to make ABM successful. Plus, learn how to operationalize these tactics with LeanData’s Revenue Orchestration to turn intent into revenue.
Key takeaways:
- Master the Buying Group Approach: Engage key decision-makers within target accounts to boost conversions and pipeline progression.
- Optimize Speed to Lead: Accelerate lead follow-up and improve response times to seize every opportunity.
- Operationalize ABM with RevOps: Leverage LeanData’s platform to automate and streamline your account-based strategies efficiently.
The event is powered by our partner:
Speaker
Matt Lyman, VP of Demand Generation, LeanData
Driven team leader with experience using marketing operations, demand generation, field marketing, integrated campaigns, and web strategy to get the right lead to the right person at the right time. Passionate about diversity and inclusion, building high-performing teams, setting objectives based on org goals, identifying leaks in the funnel, testing out new messaging and strategies, and working with sales to ensure they have what they need to accelerate the sales process.