28Jan
2025 GTM Trends: What the Best-in-Class Are Doing Differently
Tuesday, Jan 28th I 3pm EST I 12pm PST
Hosted by
RevGenius
Contact host
Virtual event
Airmeet
Link available for attendees
2025 go-to-market strategies—are we really going to stick with the same playbook as 2024? Doubt it. The best in class are already exploring new opportunities. What’s driving the shift? Plenty of trends but among them: AI not being a buzzword anymore—you need to leverage it in a strategic way. Traditional KPIs like MQLs? They’re on their way out. So, what should you focus on measuring? And most importantly: how do you align your teams to create one cohesive strategy that drives growth? We’ve gone straight to the frontlines to uncover what’s working and what’s next.
Key Takeaways:
- Learn how top teams are leveraging AI, PLG models, and data-driven insights to outperform competitors.
- Discover why traditional KPIs like MQLs are fading and what metrics leaders are prioritizing instead.
- Understand how the best companies are breaking silos and creating seamless collaboration across sales, marketing, and CS.
The event is powered by our partner:
Speakers
Brian Birkett - Chief Sales Officer at LeanData
Scaling, building and having fun along the way. Brian is the Chief Sales Officer at LeanData with over 20 years of experience in sales. Previously at Yahoo and Linkedin.
Lindsay Cordell - Partner, Head of Client Advisory at GTM Partners
Lindsay Cordell is an accomplished Go-To-Market (GTM) leader with over 15 years of invaluable experience in the field. As a Partner at GTM Partners, Lindsay plays a pivotal role in empowering clients to develop and refine their Go-To-Market Strategies, whether they are building from the ground up or seeking to optimize existing approaches for maximum efficiency.
Jason Hubbard - COO at RevGenius
Chief Operations Officer, RevGenius - He practically grew up in startups, with two serial entrepreneurs as parents. For the past 15 years he's been building scalable demand generation engines.