Can you confidently trace back the leads and assess channel performance? Are you allocating the resources for optimal ROI? Can you really make data-driven decisions? Attribution is the cornerstone of marketing and yet it is still a puzzle for many. That’s why we’re bringing you the expert, who will dive deep into the attribution models, review the tools & methods and share his best practices.

Key Takeaways:

1. Learn about different attribution models, including first-touch, last-touch, and multi-touch attribution, and when to use each one to maximize your marketing ROI.

2. Discover how to leverage data and analytics to make informed marketing decisions, identifying which channels and campaigns are driving conversions and where adjustments are needed.

3. Get actionable tips and best practices for implementing attribution strategies effectively within your organization, ensuring you make the most of your marketing budget and resources.