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Building a Community-Led Growth Engine

Replay Available On Demand

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RevGenius
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Watch the session where Rebecca Marshburn from Common Room and Bruno Estrella from Clay share how they’ve turned community engagement into a powerful growth driver. Common Room is redefining go-to-market strategies with its Customer Intelligence Platform, while Clay’s recent $62M funding round demonstrates the real-world impact of a community-driven approach.

In this session, you’ll explore:

  • How Clay’s community-centric approach contributed to their impressive $62M funding round and overall growth 
  • How Common Room’s Customer Intelligence Platform is revolutionizing  GTM strategies and its connection to community-led initiatives.
  • Actionable strategies for building and scaling impactful B2B communities 
  • Ways to weave community-led growth into your overall business strategy for maximum impact with the right team, strategy, and metrics.

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Speakers
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Rebecca Marshburn, Head of Community at Common Room
Bringing members, customers, users, fans, and champions together to define the future of GTM across the community, marketing, sales, success, and ops.
Bruno
Bruno Estrella, Head of Growth Marketing at Clay, ex-Webflow
Growth marketing expert, previously at Webflow. Bruno likes to solve problems around user acquisition, retention & engagement, and monetization.

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