On Demand
Community Driving Revenue. All You Need to Know
Replay Available On Demand
Hosted by
RevGenius
Contact host
Airmeet
Airmeet
Link available for attendees
Community is on everybody’s radar, but do we truly understand how to integrate it into our marketing strategy? Join us for an exclusive discussion featuring Monica Silvestre, Head of Community at Canva, and Daniel Cmejla, VP of Community at Apollo, in conversation with Jared Robin, RevGenius CEO. These community leaders have not only built thriving communities but elevated them to new heights, transforming them into powerful business drivers.
Key Takeaways:
- Community in Your 2024 Marketing Plan
- How to align community strategy with the overall business goals
- How to get buy-in from the stakeholders
2. Metrics: What, When and How to Measure
- Key metrics to track community health and engagement
- “Packaging” the data for other stakeholders
3. Community & Revenue: Cracking the Code
- Fostering customer and brand advocacy
- Harnessing the power of user-generated content and its impact on brand authenticity
- Product feedback driving growth
Speakers
Monica Silvestre
Trilingual global community leader and builder with a 13 year career in tech working for high growth consumer platforms. With community as the growth engine and business moat, my expertise is in developing global community teams and playbooks from scratch, creating sustainable global community programs that engage and grow, operationalizing strategic vision. Previously at Pexels and Yelp.
Daniel Cmejla
Community Expert, Marketing Leader, managing community at Apollo. Three months in, a lot has changed including that the company page organic impressions increased 500%+. Built a team of 10 at Chili Piper to grow their brand, events, content, video, social, customer marketing, PR, etc.
Jared Robin
After being in sales and marketing for 15 years, Jared founded RevGenius to make a difference in the industry. In just 2 short years, RevGenius has grown to be a community of 36,000 sales, marketing, revops and customer success professionals.