12Dec
Crush Your Quota in 2025: The Territory Management Playbook
December 12th | 3 PM EST | 12 PM PST
Hosted by
RevGenius
Contact host
Virtual event
Airmeet
Link available for attendees
As you plan to crush your 2025 quotas, mastering territory management is non-negotiable. Join us for a comprehensive workshop that breaks down the playbook for mastering territory management. We’ll cover proven strategies to optimize your GTM plan, leverage data effectively, and align your team for maximum efficiency. Packed with actionable strategies and practical examples, this session will equip you to crush your quotas and drive sustainable growth in 2025.
Key takeaways:
- Understand the key principles and frameworks for effective territory management that align with your GTM strategy.
- Discover techniques to leverage data-driven insights for optimizing territory planning and resource allocation.
- Learn best practices for team alignment and technology integration to boost sales efficiency and achieve revenue targets.
Speakers
Celena Ashcar
Celena Ashcar is a sales leader with a passion for leveraging technology to drive revenue growth. She works closely with Salesforce-using Sales, RevOps, and Marketing leaders to optimize automation and AI. Joining Fullcast to solve a key market gap, she’s focused on building the GTM Cloud to empower RevOps with dedicated tools for Territory and Quota Management, Capacity Planning, and Lead Routing to fuel growth and success.
Amy Cook
Amy Osmond Cook, Ph.D., is the Chief Marketing Officer at Fullcast, a full-funnel RevOps platform. She is the founder of Stage, a full-funnel digital and experiential go-to-market company. She has also been the Chief Marketing Officer at PathologyWatch, nClouds, and Simplus, which was acquired by Infosys in 2020. She is an adjunct faculty member at BYU-Hawaii and has taught business and communication courses at BYU, University of Utah, and ASU.
Bala Balabaskaran
Bala Balabaskaran is the Cofounder and Chief Technology Officer for Fullcast, a full-funnel RevOps platform. As a seasoned Technology Entrepreneur and Architect, Bala boasts a robust background in large-scale technical architecture. His career includes executive roles where he has built world-class software engineering and operations organizations, showcasing his ability to thrive in both start-up environments and Fortune 500 companies. Previously, Bala served as VP of GTM ops and tech at Salesforce.