Watch the Recap : Demand Gen Playbook: How to Scale Beyond $25M
Demand Gen Playbook: How to Scale Beyond $25M
Hosted by
RevGenius
Contact host
Virtual event
Airmeet
Link available for attendees
Scaling takes a solid demand generation strategy. In this session, we’ll show you how to build a demand engine that consistently brings in high-quality leads. Learn the tactics to grow fast and get actionable tips on aligning sales and marketing, boosting ROI, and driving sustainable growth.
Key Takeaways:
- How to build a demand gen engine that scales
- Proven tactics to grow beyond $25M
- Tips for aligning sales and marketing to drive revenue
- Ways to maximize ROI on your demand gen efforts
- Actionable steps to optimize your lead pipeline and conversions
RevCon 24′ was powered by:
Speakers
Matt Lyman, VP of Demand Generation at LeanData
Driven team leader with experience using marketing operations, demand generation, field marketing, integrated campaigns, and web strategy to get the right lead to the right person at the right time. Passionate about diversity and inclusion, building high-performing teams, setting objectives based on org goals, identifying leaks in the funnel, testing out new messaging and strategies, and working with sales to ensure they have what they need to accelerate the sales process.
Jennifer McAdams, CMO at Xactly.com
Accomplished leader with ability to work across organizations to design and deliver measurable marketing campaigns. Strong record of driving integrated marketing programs to support sales growth and business objectives. Proven ability to oversee all elements of marketing strategy and execution.
Jane Serra, VP Growth Marketing @ Daxtra, Creator & Host of 🎙️ Women in B2B Marketing
Marketing executive with 17+ years of experience leading marketing teams across demand generation, branding, events, content, and communications. Jane has a strong background in building out marketing teams from the ground up, working within various industries like SaaS, recruitment advertising, digital marketing, and outsourcing/ manufacturing.