17Apr
GTM Hot Takes Show - Marketing Should Own the Entire Sales Funnel
Thu, April 17th | 11:00 AM ET | 8:00 AM ET
Hosted by
RevGenius
Contact host
Virtual event
Airmeet
Link available for attendees
Do we live in a bubble? Yes.
Does everyone feel the same about GTM? No.
GTM is changing, intense, and unpredictable. You’ll hear diverse voices, helping you form your take – and have some fun.
- Buyers don’t want cold calls.
- They ignore follow-ups.
- They prefer self-service and make decisions before talking to sales.
With AI, automation, and data-driven targeting, marketing can now guide prospects from awareness to purchase—so does sales still need to own the close?
Some say marketing should control the entire funnel, from the first touch to the final deal.
Others argue sales is still crucial for big-ticket conversions and complex deals.
Where do you stand?
Don’t expect everyone to agree. Expect the opposite.
This event is powered by our partner:
Speakers
Jared Robin - Co-Founder of RevGenius
After being in sales and marketing for 15 years, Jared founded RevGenius to make a difference in the industry. In just 2 short years, RevGenius has grown to be a community of 36,000 sales, marketing, revops and customer success professionals.
Francis Brero - Co-Founder & CPO @ MadKudu
He’s a math major turned ML/AI enthusiast with a passion for building data-driven B2B SaaS products. As co-founder of MadKudu, he helps companies like MongoDB, Figma, and Dropbox turn buyer signals into actionable insights to drive pipeline and close deals faster. A serial prototyper, he’s known for rapidly turning ideas into impactful tools.