Do we live in a bubble? Yes.
Does everyone feel the same about GTM? No.

GTM is changing, intense, and unpredictable. You'll hear diverse voices, helping you form your take – and have some fun.

Buyers don't want cold calls (they ignore follow-ups).
They prefer self-service and make decisions before talking to sales.

With AI, automation, and data-driven targeting, marketing can now guide prospects from awareness to purchase - so does sales still need to own the close? Some say marketing should control the entire funnel, from the first touch to the final deal. Others argue sales is still crucial for big-ticket conversions and complex deals. Where do you stand? Don't expect everyone to agree. Expect the opposite.

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