On Demand
GTM Planning in 2025: What’s Next?
Replay Available On Demand
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RevGenius
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Virtual event
Airmeet
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As 2025 approaches, Go-to-Market (GTM) strategies need to evolve to keep up with market shifts and buyer behavior. Join Sangram Vajre, the CEO at GTM Partners and a panel of three GTM leaders as they break down key lessons and share practical tips for building a successful GTM plan for 2025.
Key Takeaways:
- Understand how changing market conditions and buyer behavior will impact GTM strategies.
- Future-Proofing Your Plan: Learn key best practices for building flexible, scalable GTM strategies that can adapt to change.
- Cross-Team Alignment: Discover how to ensure collaboration between sales, marketing, and product teams.
- Looking Ahead: Insights from Sangram Vajre and GTM experts on what needs to be in your GTM plans for success in 2025.
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Speakers
Sangram Vajre, Founder & CEO @ GTM Partners
Sangram Vajre is the Co-Founder and CEO of GTM Partners, ex @Salesforce @Terminus. Sangram is the host of MOVE: A Go-To-Market podcast, which ranks among the top 50 business and marketing shows. He is also the bestselling author of MOVE, a groundbreaking book on go-to-market strategies.
Kate M.Hahn, Head of Growth Marketing @ Bazaarvoice
Marketing leader and strategist committed to using data-driven marketing and cross-functional collaboration to achieve business goals. Responsible for driving revenue through integrated marketing campaigns and killer sales enablement.
Karin Stevens, EVP, Chief Marketing Officer @ Overhaul
Karin supports all aspects of GTM, including product strategy, planning, execution, and customer lifecycle management. With 18 years of experience in customer management, business development, marketing strategy + execution (brand+demand/growth), and operations, she has delivered successful GTM strategies for a wide range of organizations, from startups to Fortune 500 companies and has served on the C-suite from pre-revenue to $75M+.
Mary Kay Evans, Chief GTM Officer at Alida GTM Leader, CMO 3x, Agency CEO, Board Member
Over 20 years of experience building and managing diverse teams in established, new, and emerging markets for scale-ups and large public companies. A breadth of knowledge and experience across marketing, product, and revenue operations for SaaS and service-based technology companies. Raised more than $2B in funding, 11 exits, 1 IPO.