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How B2B Brands Can Best Leverage Creators and Influencers?

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This isn’t your average marketing talk; we’re diving into the art and science of B2B influencer marketing that everyone is talking about but not many succeed at. Learn how to craft killer partnerships, manage budgets like a pro, set timelines, and hit those all-important metrics. Plus, learn how to weave these strategies seamlessly into your overall game plan, so your influencer campaigns bring revenue. 

Key Takeaways:

  • Find and work with influencers who can take your brand to the next level: estimate the budget, design a successful campaign, and hit the right message.
  • B2C strategies with a B2B twist: grabs strategies that can work in B2B but build a system that works for your brand.
  • Get a step-by-step DIY guide to running influencer marketing campaigns that hit all the right notes—from budgeting to timelines to metrics. 
  • Learn how to seamlessly include influencer marketing into your broader strategy and get buy-in from your execs.

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Speakers
Sarah Adam
Sarah Adam
As Head of Partnerships and Influencer Marketing at Wix, Sarah drives global influencer strategies that fuel growth and engagement for Wix’s B2B solutions.
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Brianna Doe
Host of Stop the Scroll, an influencer marketing podcast, and founder of Verbatim, an agency that specializes in influencer marketing, Brianna knows how to match B2B brands with the perfect influencers to create campaigns that resonate and deliver.
Katie Penner
Katie Penner
At Sendoso, Katie is the mastermind behind innovative influencer programs that sync perfectly with larger marketing goals, ensuring every move counts.

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