Buyers have developed a skill that is obliterating our top-of-funnel activity.

Or, better yet, let’s call it a coping mechanism. And, pushing our teams to make MORE cold calls, send MORE cold emails, send MORE gated eBooks, blogs, and newsletters isn’t making things better. It’s making things worse. Because we’re not adopting our messaging to account for the mental spam filter. There is no easy button. We have to evolve.