David Nelson is the CEO of Traction Complete, a suite of data management apps for Salesforce that clean, visualize and orchestrate data. His mission is to help customers like Zoom, Asana, and DocuSign simplify, save time, and scale faster. Before Traction Complete, David was the Director of Product Management at Traction on Demand, the world’s largest solely dedicated Salesforce consulting company, which was recently acquired by Salesforce.

A proven sales professional with an extensive history and background in the software industry. Knowledgeable, tenacious, and well-respected with exposure to a variety of challenging sales and negotiation cycles. Experience in selling to Large Enterprise, B2B, and consumers. Powerful executive presence and comfortable speaking at all levels of an organization. Successful sales coach that provides training and coaching to other sales professionals.

Dan Carabias is a seasoned professional with 15 years of experience in the tech sector. His career began at SAP, where he excelled as an account executive, specializing in selling to Enterprise customers. Seeking new challenges, Dan made a bold move to join Traction on Demand during its startup phase, playing a key role in scaling and transforming the company into a global services organization with 1500 employees. He also contributed to the spin-out of multiple product software companies. Dan’s hard work paid off when the company was successfully sold to Salesforce. Currently, he holds the position of Regional Vice President within Salesforce’s professional services organization, specifically in the Accelerated Industries Business Unit. With a passion for innovation and an eye for talent, Dan is dedicated to leveraging technology to empower businesses and enable people to become their very best.