“Almost 60% of organizations are already integrating generative AI into their marketing efforts, and 37% of these are actively implementing it across various initiatives. Close to 80% of organizations have either already allocated budget or plan to do so in the next six months to integrate generative AI into their marketing initiatives.” [source]  And yet GTM teams struggle to fully leverage AI, often using it for small tasks without realizing its full potential.

This session will help you go beyond those basics. Emma and Kyle will walk you through how to effectively use AI across all GTM functions—sales, marketing, customer success, and operations—to streamline processes, eliminate inefficiencies, and drive growth. You’ll leave with a practical framework for making AI a key part of your strategy, ensuring your team is ready for the future.

Key Takeaways:

• Learn how to apply AI holistically across your entire GTM
• Automate and focus on what really matters: Discover how AI can handle everyday tasks, freeing your team to focus on growth and customer engagement
• Implement a practical AI framework: Gain a straightforward plan to start using AI effectively across all areas of your GTM strategy

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