Watch the Recap : Smart Spending, Strong Branding: Increasing ROI in Marketing
On Demand
Smart Spending, Strong Branding: Increasing ROI in Marketing
Replay Available On Demand
Hosted by
RevGenius
Contact host
Virtual event
Airmeet
Link available for attendees
We’re cutting through the noise to show you how effective budget management can lead to powerful branding campaigns and increasing your marketing ROI. We’ll dive into how nurturing brand trust isn’t just about what you say, but how and when you say it. From 1:1 personalized communications to creative relationship-building methods, learn how to keep your customers and prospects engaged and invested in your brand.
Key Takeaways:
- 5 tactics to increase marketing ROI with limited resources.
- Building & nurturing brand trust — what campaigns are making waves in 2024?
- Engagement playbook — From 1:1 personalized communications to creative relationship-building methods.
This event is powered by our partner:
Speakers
Carol Howley
Carol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development and demand generation, Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers and driving growth.
From building the first intelligent customer journeys at a global hotel brand, taking the first chat bot and Alexa skill to market, to scaling the business marketing function from zero to hero for a tech unicorn, Carol has a proven track record in engaging with the business, developing key stakeholder relationships, managing budgets and leading teams to realize their potential.
Charlie Riley
Charlie Riley is VP of Marketing North America at Send, a global insurtech startup. Named one of the top 50 marketing influencers to follow, he has over 20 years of marketing and sales leadership across a range of industries and company sizes from pre seed to 200 million in revenue. A former CMO having been the first marketing hire 5 times, he is used to building brand, demand and sales functions from scratch to positively impact overall revenue.
Jason Hubbard
Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Jason is now running his own technology-enabled growth services agency, DemandMagic. DemandMagic helps companies build scalable demand generation engines that supercharge growth.