what-exactly-is-community-led-growth
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What Exactly Is Community-Led Growth?

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About

Join Justin Levy, Director of Social & Influencer Marketing at Demandbase, and Katie Ray, Head of Community at metadata.io as they discuss what customer-led growth (CLG) is, the difference between CLG and product-led growth (PLG), and why it’s the next thing.

Speakers
Justin Levy
Justin Levy
I have 12+ years of experience in corporate social media, content creation, and community building across digital channels, working for companies such as ServiceNow and Citrix, and with companies such as AMD, PepsiCo, Microsoft, Molson Coors, and more.
Katie Ray
Katie Ray
I've had a pretty fun career (so far) learning about community, sales, marketing, business, and myself. From those experiences, I have learned that customers need to be your main priority, how to be a consultant, and what it's like sticking true to your "why". I've been fortunate enough to work closely with marketing to create strategic campaigns and produce content that attracts customers at the right time. I've been able to help grow and engage with a community that teaches me something new, every day.

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