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Why AI-Enabled RevOps is 100% Necessary for What's Next in GTM?

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RevGenius
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Join a session, powered by Fullcast, where two industry experts explore these key topics:

  • The critical role of AI in modern business operations.
  • Why RevOps (Revenue Operations) outperforms Sales Ops in driving organizational efficiency.
  • Why RevOps deserves a seat at the leadership table for long-term strategic success.

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Speakers
Amy Osmond Cook
Amy Cook
She is the co-founder and Chief Marketing Officer of Fullcast, the Go-to-Market Cloud, and has a proven track record helping multiple high-growth companies move from series A through acquisition (CMO Simplus, 2017-2020; CMO PathologyWatch, 2020-2023; CMO Onboard, 2023-2024). Amy founded and led Stage Marketing as CEO for 15 years, building it into a leading full-funnel marketing firm.
Bala Balabaskaran
Bala Balabaskaran
Bala Balabaskaran is the Cofounder and Chief Technology Officer for Fullcast, a full-funnel RevOps platform. As a seasoned Technology Entrepreneur and Architect, Bala boasts a robust background in large-scale technical architecture. His career includes executive roles where he has built world-class software engineering and operations organizations, showcasing his ability to thrive in both start-up environments and Fortune 500 companies. Previously, Bala served as VP of GTM ops and tech at Salesforce. Known for his unique vision in cloud computing and business acumen, Bala is also recognized for his approachability and talent for making complex technical concepts accessible to non-technical business leaders. He has spent over a decade building revenue operations technology at scale, driving innovation and growth.

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