Why Every CEO Needs a RevOps Leader_FullCast
13Feb
Why Every CEO Needs a RevOps Leader

February 13th | 3 PM EST | 12 PM PST

Hosted by
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RevGenius
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Virtual event
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Airmeet
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It’s 2025, and business is more volatile than ever. Like Captain Kirk on the Starship Enterprise, CEOs face the dual challenges of maintaining growth momentum and navigating the uncharted territories of operational complexity. Success in this new frontier demands more than traditional leadership. It calls for a Scotty—a strategic Revenue Operations (RevOps) leader at the helm. 

Join us for an engaging webinar “Navigating the Final Frontier: Why Every CEO Needs a RevOps Captain,” hosted by RevGenius CEO Jared Robin and Fullcast CMO Amy Cook, and featuring special guest Whitney Merrill. Together, they will explore how strategic RevOps leadership can unlock organizational agility, foster cross-functional alignment, and drive sustainable growth.

Learn how CEOs can leverage RevOps as a strategic asset to:

  • Navigate the GTM cosmos: Streamline operations and overcome intergalactic silos.
  • Engage warp-speed decision-making: Harness data and AI to stay ahead of the competition.
  • Prepare for an AI-fueled future: Equip your RevOps leader to manage AI’s integration into GTM processes.

Whether you’re leading a business enterprise or the Starship Enterprise, this session will provide actionable strategies to position your RevOps leader as the central force for operational excellence and innovation.

Join us as we chart a course for a successful GTM strategy—with Star Trek gifts for participants!

Key takeaways:

  1. Explore the critical skills and characteristics CEOs should look for in a strategic RevOps leader to enhance operational efficiency and growth.
  2. Discover how RevOps leaders can leverage data, technology, and AI to transform decision-making and streamline GTM execution.
  3. Gain actionable insights on how to empower RevOps as a command-and-control function in your organization.

This event is powered by our partner:

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Speakers
Amy Osmond Cook
Amy Cook
Amy Osmond Cook, Ph.D., is the Chief Marketing Officer at Fullcast, a full-funnel RevOps platform. She is the founder of Stage, a full-funnel digital and experiential go-to-market company. She has also been the Chief Marketing Officer at PathologyWatch, nClouds, and Simplus, which was acquired by Infosys in 2020. She is an adjunct faculty member at BYU-Hawaii and has taught business and communication courses at BYU, University of Utah, and ASU.
Whitney Merrill
Whitney Merrill
Whitney Merrill has been a revenue operations leader and executive coach for over 15 years, most recently at Equinix, Symantec, and Salesforce. His mission has been to empower GTM teams as a RevOps leader, focused on people, processes, and technology transformations.
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Jared Robin
After being in sales and marketing for 15 years, Jared founded RevGenius to make a difference in the industry. In just 2 short years, RevGenius has grown to be a community of 36,000 sales, marketing, revops and customer success professionals.
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