RevCon 2024—How We Attracted 6K+ Registrants and Drove Record Engagement

Generating demand through community-led events

In its fourth year, RevCon (our virtual conference) brought together 6.5K registrants, 1.6K attendees, 10 sponsors, and 40 industry-leading speakers. We covered everything GTM, from B2B influencer marketing and RevOps to scaling with AI and fast-growing startups like Clay.

The purpose behind RevCon: What’s Next?

RevCon 2024 was all about looking ahead. This year, we focused on “What’s Next” in the GTM world, following our earlier highlights of the Next 50 Creators and the Next 50 Startups shaking up SaaS. We refreshed our RevCon branding to reflect this shift. Our new look embodies the “Next” movement, tying together our mission to highlight the future of B2B GTM.

Why community-led events work for building brands

Community-driven events like RevCon help brands create instant value, engage their audience, and deliver diverse content. 

Here’s why they work:

• Because there’s an engaged audience of the ICP & Persona that can buy your products.
• Because teaching this audience something valuable adds a connection of value to your brand.
• Because leveraging a neutral community creates a safe space where attendees don’t feel like they’re being sold to.

Quality over quantity: Our approach for RevCon

While registrations were slightly lower than last year, engagement hit new heights. Our focus on delivering quality experiences for attendees, sponsors, and speakers really paid off.

Here’s what we changed:

1. Extending to a 3-day event

We extended the event from 2 to 3 days, running from 10 AM to 3 PM ET, to fit better with our audience’s busy schedules. The change gave us more room to pace the sessions and improve the overall experience.

2. Bigger names, broader perspectives

We brought in top-tier speakers from diverse backgrounds, ensuring no two sessions felt the same. Experts like Brianna Doe, Peep Laja, Tiffany Gonzales, Kyle Coleman, Jessica Gilmartin, Cynthia Barnes, Alex Lieberman, Melissa Gaglione, and John Barrows delivered unique perspectives and playbooks that resonated with our audience. 

3. Better, more relevant content

We doubled down on curating content that truly matters. From B2B messaging to scaling with AI, every session focused on real, actionable insights and strategies. This led to higher session attendance and more engagement throughout.

4. Re-engaging the right audience

We made sure to reach out to past attendees and early registrants to reactivate our community. 

How we structured RevCon for success

After hosting 50+ virtual events a year, we’ve learned a lot. Here’s how we applied those lessons to RevCon 2024:

1. Shorter event hours: We kept each day to a manageable 10 AM to 3 PM.
2. Efficient sessions: 45-minute and 30-minute time slots kept things moving.
3. Varied content: From panels to solo sessions, we mixed it up to keep the content dynamic.
4. The mix of speakers: We connected speakers who don’t usually speak together — to inspire new discussions and get fresh perspectives (check out the conversation between Kyle Coleman (Copy ai CMO) and Emma C. Lalley from OpenAI about scaling GTM with AI, or between Jessica Gilmartin, CRO and CMO at Calendly, and Kristen Habacht, CRO at Typeform about things keeping CROs up at night).

Partnering for impact

We teamed up with some of the coolest brands in B2B. Our sponsors not only helped make the event happen, but they also contributed to the agenda, bringing expert speakers and valuable content to the table — check out the State of RevOps 2025 panel discussion powered by Pigment or the Demand Gen Playbook session powered by LeanData. 

Keeping attendees engaged real-time

Our goal was to keep the audience actively engaged, and we did that through live Q&As and interactive chats. The chat was buzzing, and our team was there to keep the conversation flowing and fun.

Behind the scenes: Smooth event execution

The key to a smooth event? Prep! We ran weekly sprints and had a clear script; everyone knew their role. This level of organization kept everything running without a hitch — we were focused on making the experience seamless for our attendees.

Promotion: How we drove awareness and engagement

We kicked off promotions three months ahead of time and treated each session as its own mini-event. That way, every session got the spotlight it deserved, helping drive awareness and excitement for the whole event. We used various channels and content formats (think email, socials, Slack) and got support from RevGenius ambassadors and speakers along the way. 

Key takeaways

1. Timing is key: Shorter, focused sessions are ideal for virtual audiences.
2. Keep it simple: High-quality, relevant content always wins. Don’t overcomplicate themes!
3. Real-time interaction: Q&As and chat engagement keep people active and involved.
4. Logistics matter: A well-organized run of the show equals smooth execution (make sure you’ve got everything ready few days before the event!)
5. Early promotion works: Start promoting early and give each session its own attention to maximize engagement. Play with promo copy and content formats. 

How our focus on quality paid off

RevCon 2024 showed us that when you focus on delivering a quality experience, you get higher engagement, better content, and stronger partnerships. We’re excited to keep building on this for future events and if you’re interested in partnering with us, let us know!