The Climb Is Steeper — But We’re Still Rising: Real Talk from the RevWomen Community in B2B SaaS
“Putting in excessive hours trains your team to depend on your burnout.”
— RevWomen Member
Let’s be honest: B2B SaaS isn’t always the easiest place for women to grow.
Things are shifting — but bias, underrepresentation, and the constant pressure to prove yourself still echo in every boardroom, Slack thread, and interview loop.
Women-led startups outperform.
They often generate more revenue.
But they still get less than half the funding.
A BCG study found that even though female-founded startups make 10% more over five years, investors consistently bet on someone else.
Add in the imposter syndrome, pay gaps, a lack of mentorship, and being one of the only women in the room — and yeah, the climb is steeper.
But here’s the thing:
We’re not standing still.
We’re showing up. We’re shifting the culture. And we’re building what didn’t exist before — together.
Why RevWomen Exists
RevGenius is a global community for revenue professionals.
And tucked inside it is #chat-revwomen — a private space for women to connect, support, and keep it real.
On International Women’s Day, we asked our community two simple questions:
- Have you had a female mentor in SaaS? What’s the best advice they gave you?
- What advice would you give to a woman just starting in B2B SaaS?
The answers?
Raw, generous, and straight from the trenches.
Lessons from Women Who’ve Been There
Some had formal mentors. Others watched powerful women lead and learned by example. Here are a few hard-earned truths:
- Don’t overwork yourself.
“ Putting in excessive hours trains your team to depend on your burnout. It backfires when leadership sees you as ‘too essential to promote.”
- Start with what you know.
“You don’t have to know everything to lead. Anchor yourself in what you already understand.”
- You’re going to leave that company someday — focus on your personal brand.
“Build something that outlasts your title.”
- Move at 70%.
Waiting for 100% certainty slows you down. Decide, act, and adjust.”
Advice for Women Just Starting in B2B SaaS
When I first joined RevGenius, I was a girl in my early 20s with zero clue what “normal” looked like.
This community changed that. The women here showed up with honesty, support, and real talk.
Here’s what they wish they knew back then:
- Ask the “dumb” questions.
Everyone starts somewhere. Don’t let fear block your growth.
- Negotiate everything.
It’s not a fight — it’s a conversation. Be clear, assertive, and unapologetic.
- Build your presence.
Share your ideas. Post on LinkedIn. Speak up.
People can’t value you if they don’t see you.”
- Don’t silence your instinct.
Innovation often starts with someone asking, “But what if we tried it this way?”
- Adaptability is your edge.
SaaS changes fast. Flexibility is a superpower.
- Be kind and human.
Treat your team well. Uplift other women. That’s how we build high-performing cultures.
- Imposter syndrome is normal.
“Most people are just figuring it out as they go — same as you.”
Learn from Experience, Not Just Playbooks
This isn’t advice you’ll find in onboarding decks or performance reviews.
It’s passed down from one woman to another — and that’s what makes it real.
So if you’re a woman in revenue — whether you’re just starting out or carrying the weight of leadership — know this:
You’re not alone. RevWomen is here for you.
We’re not asking for a seat at the table.
We’re building our own.
Let’s keep rising — together.