Quote of the Show

So what if I just have an AI bot that literally sounds like my top rep... They're closing deals... and they're going to log everything in the CRM because they do it as soon as the conversation is over… this is why you should be afraid, because you're not going to know.

Key Takeaways

• Building a personal brand and creating compelling content is essential for success in today’s competitive market.
• The future of sales will be driven by narrative-led growth, where companies focus on creating engaging shows and building a community around their brand.
• AI has the potential to replace many manual tasks in sales, allowing sales reps to focus on high-value activities and increasing productivity.
• It is important to differentiate between content-led growth and narrative-led growth. Content without context and a consistent narrative will not drive meaningful results.
• To achieve success and buy back your time, it is crucial to identify and eliminate draining tasks and focus on high-leverage activities that align with your strengths.

Transcript

In this episode of Revenue Today, host Jared Robin interviews Morgan J Ingram, founder of Ascension Media Productions. Morgan shares his journey from being a sales rep to starting his own company and explains the concept of narrative-led growth. He discusses the future of sales and the potential impact of AI on the industry. Morgan also highlights the importance of building a strong personal brand.

Morgan emphasizes the significance of creating compelling content and building a personal brand in today’s competitive market. He predicts that the future of sales will be driven by narrative-led growth, where companies focus on creating engaging shows and building a community around their brand. Morgan also discusses the potential of AI to replace manual tasks in sales, allowing sales reps to focus on high-value activities and increase productivity. He differentiates between content-led growth and narrative-led growth, emphasizing the importance of context and a consistent narrative in driving meaningful results. Lastly, Morgan shares the key to success and buying back one’s time, which involves identifying and eliminating draining tasks and focusing on high-leverage activities that align with one’s strengths.

 

[00:00:00] Jared Robin: Sales, marketing, RevOps, and customer success. It’s sink or swim out there, and yesterday’s strategies and tactics won’t help you today. This is Revenue Today, and I’m your host, Jared Robin. Join me as we interview top revenue leaders in our community to learn what steps we could take right now to help you scale more effectively.

[00:00:26] Revenue Today RevGenius and RevRoom. And we’re on a mission to build trusted spaces for curious revenue professionals who are collaborating on the future of B2B GTM.

[00:00:40] All right. Dear friends, welcome to another episode of Revenue Today. Uh, my guest this week is a person that was actually a mentor of mine before I started rev genius, ironically, trying to get a different job came into the scene as the founder, creator for SDR chronicles worked for Jay Barris for almost five years.

[00:01:01] As a director of sales, execution, and evolution created the one a podcast talking to founder founders, hustlers, creators about their personal one up formulas. And now his full focus is on Ascension media production, which he founded earlier this year. Welcome Morgan J. Ingram. 

[00:01:21] Morgan J Ingram: What’s going on, man. It’s good seeing you.

[00:01:22] Jared Robin: Dude, it’s, it’s, it’s really great. Um, you know, it’s not talked about by me. Like, dude, you, you helped me try to find a job for, for weeks. 

[00:01:34] Morgan J Ingram: I’m a hot man. 

[00:01:36] Jared Robin: It’s funny how things evolve. Um, and now. Ascension Media Productions, what I’m most curious about with this, and when, when Morgan Ingram takes weeks before rolling something out, I know you’re thinking deeply, right?

[00:01:54] Like you 

[00:01:55] Morgan J Ingram: interviewed, 

[00:01:57] Jared Robin: I could only imagine. Um, so first off, what was, was the one up formula podcast? Did that help lead to the Ascension Media Productions? Like you hearing what was on founder’s 

[00:02:09] Morgan J Ingram: minds? Yeah, that’s actually a good question. No one’s asked that. Um, subconsciously. Yes. I don’t think it was conscious.

[00:02:15] Yeah, subconscious, subconscious for sure. It was just because you’re, you’re talking to, you know, I talked to a so Claude. Uh, which is the Chief Heart Officer at VaynerMedia. Mm hmm. I interviewed her, like, that was, that was incredible. I learned a lot from her, so that was good perspective. I interviewed someone, and this, this gives you the perspective on it.

[00:02:37] I interviewed someone who was a felon. Okay. He got, he got arrested, it’s crazy. He got arrested for, um, like, drugs, drug dealing, trafficking, stuff like that. Ended up being a felon, was in jail for a couple years, came out, now he owns, um, a fitness. Like entrepreneurship business, cleaning out all those different things.

[00:02:56] So I’m just, I’m just, and I interviewed like a VC. So I’m saying all this is like, I just interviewed people who are just like all over the place. But there was like a central theme with all of them is that like something happened and they went more towards what their North Star was and what. They core, like core function and their strengths were like, they just tripled or doubled down on it.

[00:03:15] And they’re like, this is what I’m going to do. So I felt like just subconsciously during all those conversations, I realized I just needed to do the same thing. And that’s why I went in this direction instead of doing sales training. I 

[00:03:27] Jared Robin: absolutely love that. Um, because like the obvious move in my head, Jay Barrows, like, like you built your personal brand from zero to like a hundred plus thousand, um, relatively quickly, um, quicker than others for sure.

[00:03:43] It seems like the logical thing is to double down on the brand, you know, why? Ascension media, like, like what, what in your head was like the broad, like the impactfulness of this above what you were already doing. 

[00:03:59] Morgan J Ingram: Okay. Well, let’s, let’s let me clarify. So everyone understands what you mean by that question.

[00:04:04] And it’s not going to answer what you say, but no, the one before it. So you said, why not double down on the brand? What exactly do you mean by that? 

[00:04:10] Jared Robin: That’s a great question. So, um, your brand has evolved over time, right? Like, like once upon a time, it was. Uh, an extension of SDR Chronicles, help helping SDRs, SDR better than, than you went to Jay Barrows and, and, and you’re going to have to correct me on this because like, it seemed like there is that a bit, but then you evolved, right.

[00:04:31] Um, to much more than that. So when I say double down on the brand in my head, I’m thinking an extension of training, um, working with people, um, to help them do their jobs better. Salespeople. 

[00:04:47] Morgan J Ingram: Yeah. So I was. I think the thing with that is I realized that if I were to go down the path and double down the brand, success would have came faster, right?

[00:04:59] And you know, I know how to do it, right? I know how to train, I know how to sell it. I could have been like, let’s go. I mean, our quota at JV Sales was headline search, right? A million dollars off a 20K ACV. So y’all could do the math at how many trainings I had to do and how much I was selling. So let you know year in, year out.

[00:05:15] That’s what I was doing. Right. So what I’m saying is that like, if you look at it, that’s the path. Right. But I looked at it from a different perspective. I look at things in a decades versus two or three years. So I knew, okay, if I go do the sales training path and double down the brand in that sense, that’ll give me about.

[00:05:35] two to three, maybe five years of this, but then I got to pivot again. Yeah. But I just thought about more. So like, what’s the next decade? Like, what can I hyper focus on and it become the thing that I do different conversation you’re not having. Plus also as well, it’s something that I didn’t have a hundred percent fulfillment in doing.

[00:05:53] I’m not saying that I didn’t love doing it. It’s just, I wasn’t like, this is it. Right. Um, it was, it just realized it just wasn’t, that wasn’t it for me. And so that was the huge moment. That I realized that I needed to just go in the direction that felt more right, but also as well, like something I was truly committed to doing.

[00:06:14] Jared Robin: I love that. Now you did a lot of research in this because I’m not sure how in depth and breakdown for everybody, like what Ascension Media Productions does so that we could go in. 

[00:06:27] Morgan J Ingram: Yeah, essentially. So the way that we work with clients is I, Act as an executive producer and I help the client produce shows.

[00:06:36] Uh, we like to call those edutainment and we do that through employee advocacy. So for example, if a show would be constituted as like a webinar or a podcast, we call those shows and make it easier because that’s how we produce them. So if you’re looking to do like a podcast, but I’m like, Hey, we’re gonna make a video podcast.

[00:06:51] We’re going to add these elements. We’re going to target certain brands so that they can get on this podcast. So then you can not only grow your customer base, but you also can grow your And then we, instead of just having a random person doing it, we pick someone who’s an employee that wants to create more content and we repurpose that content so they can grow their brand and they can build a company brand.

[00:07:08] So this is really more community driven marketing. I like to call it narrative led growth because if you have the right narratives around your shows, more people will be emotionally attached to their brand, which then leads into more pipeline conversions, increased brand awareness, et cetera. So everything that we do is that a function around some type of show, uh, and building content around that for people.

[00:07:26] Jared Robin: Damn. Why is this more powerful than sales? You had the easier path. Sales has been done for how many years? 

[00:07:33] Morgan J Ingram: Uh, because, because this is, this is where it’s where we’re going. I have focused on the future. So in 2016, I was a sales rep creating content. People were like, that doesn’t make any sense. Why would you do that now?

[00:07:48] Everyone in the world wants to do this. Everyone wants to create a brand. Everybody wants to create content. But I mean, look, I’m not gonna call you out. But I’m just telling y’all like in 2016, the people that some of the people y’all look up to were like, I don’t like personal brand. I don’t want to do this.

[00:08:01] I have the messages, you know, I have these messages. I’m not gonna, I’m not gonna leak anything. I’m just telling you like there are people that you follow that you probably have bought stuff from that sold you something on personal branding. That said in 2016, 2017. This is garbage. Don’t do this. I’m just letting y’all know.

[00:08:14] So the thing is my, 

[00:08:15] Jared Robin: my boss probably said it at that time and said, you can not do this. So I was probably sick for my life. 

[00:08:22] Morgan J Ingram: It’s just, this just, that’s just what it was. People were saying that. So my thing is like, I have to bet on who I am and what I know. I know in 2016 after conversations with certain people, I had the conversation with Gary Vee, Ralph Barsi, shout out to him as a mentor and a friend.

[00:08:38] They’re like, yo, this is what you should do. Boom. I did it. I didn’t think about it. I was just like, this is it. But that was, that was, I was ahead like two, three, four years before people really got it. And so this is the, I have the same exact feeling about this that I did in 2016. So what I believe is that in our bodies, we have certain subconscious and conscious feelings about certain things like, ah, this is happening again.

[00:09:00] Now you can either ignore it, which is terrible, or you could be like, this is it. So like for me, it was like, oh, this is this is the same thing. This is literally the same thing again. I have to take action. I can’t neglect it. So that’s what I’ve been doing. And that’s been the path. And the easy path again would have been successful for my own ego.

[00:09:16] But this is, this is outstressed myself to a whole different degree, but it’s been good. I’m connected with people that I would never connect with if I didn’t take this path. Dude. I mean, 

[00:09:25] Jared Robin: you’re preaching to the choir. Um, I, I never built a community before three years ago. And 

[00:09:30] Morgan J Ingram: now you were just like, Oh, here we are.

[00:09:32] But like when you feel like there’s a gap. Yeah. Yeah. We had the call. It’s like, well, you know, you know, now are other people going to get originally? No. And that doesn’t really matter as long as you know, and you can see it that you got to go with it. And so that’s again, 2016 when I was like, this is it.

[00:09:47] That was it. I mean, it built the foundation of my entire career. Yeah. And so that’s the reason why I did it. I think that sales training is just, it’s just not going to go as far as people think that it is. Like you can see the writing on the wall, what’s happening. So 

[00:10:00] Jared Robin: that, that opens up a bigger conversation because I agree.

[00:10:03] Um, he is, you know, our, our SDR is going to be around in five years. In 10 years or like, what’s the role, like how, how does the sales, I mean, because there’s reasons behind reasons why trading might not be there. Okay. I want you to unpack your thoughts there. Okay. I, this, okay. 

[00:10:26] Morgan J Ingram: A lot of people listening in, uh, I was, this is cautionary tape.

[00:10:30] This is kind of the warning sign. Okay. So some of y’all just go on it. Yeah. Well, when I say this number is some of y’all going to freak out. I said the thing is like, I’m not afraid to say this because I literally said this at I had someone from Meta there and from IBM, and I said this, so like, I, this is just my truth.

[00:10:46] I can’t shy away from what’s actually going to happen. And so they, some people didn’t like it in the crowd, but I was like, this is where we’re going. And also, I mean, depending on how it affects the way you build community, but I actually don’t actually think it might even be benefit for you in the longterm, but I’m curious to hear your comments on what I was about to say.

[00:11:01] So here’s the thing y’all. Like. 60% of sales reps are going to get replaced. Now how did I come to this number? Right? Cause you’re like, that seems random. It’s actually, when you think about it, it’s not, it’s not, 

[00:11:12] Jared Robin: that’s AEs, it’s SDRs. It’s the whole 

[00:11:15] Morgan J Ingram: thing. Whole thing. And so here’s the thing. Two caveat points to this.

[00:11:19] One is that you almost should think about this one, 20% of the reps. Bring in 80% of the revenue, but isn’t 

[00:11:29] Jared Robin: that just Pareto’s law? Doesn’t that always happen? Even if 

[00:11:32] Morgan J Ingram: no, that’s just like, just, I mean, yeah, but also the statistically, that’s the case. If you go get over 20% of the rats bring an 80% of the revenue.

[00:11:38] Okay, that’s not what are the, what are the other 80% doing? Right? Um, so there’s that. So then that leaves. Right. 20% of them. So there’s that, there’s a gap where, okay, there’s probably going to be another 20%. That’s kind of what I’m putting in there. There’s a 20% of those reps that will be marginal, they’ll be there.

[00:11:57] So again, that’s why I said 40%. That’s why I’m saying 40%. So again, 40% minus a hundred percent, 60%. So 60% we’re going to replace. That’s how I’m coming to that math. Now, when you think of the second point is a lot of leaders have been talking about this on LinkedIn. And it’s hard for me to say, cause like, again, I started off as SDR.

[00:12:13] You know, like soothsayer, like, you know Like I’m literally was out here like SDR, SDR. 

[00:12:20] Jared Robin: You were in the top 1% of the people that people followed. 

[00:12:25] Morgan J Ingram: Right. So it’s like, it’s just hard for me to say all this stuff. Full sales cycle will come back. Yeah, because A. I. Is gonna allow people to do outbound in an efficient way.

[00:12:37] Once people could do the third part, I’m gonna talk about, which is prompting. So a lot of the S. T. R. S. As of today, when I say replace, no, I didn’t say that they’re gonna get eliminated a separate place. It’s a key wording that I said there. I didn’t say they’re going to get eliminated. Cause somebody like, well, I’m going to lose my job.

[00:12:53] Like, no, no, no. It’ll just be replaced. If you go back and study, and this is important, you have to go back and study history. Some people are like, oh, I don’t want to study history. Well, that’s how you get cooked. Cause you got to study it. So if you look at the, in, if you look at the agricultural revolution, the industrial revolution and the computer revolution, those are the past three revolutions we’ve had.

[00:13:13] If you look at the history of them, the same thing is happening right now. It’s just scaring more people because It’s going to, it potentially could take more jobs and it might take your job. The agricultural revolution, nobody cares about because if you’re not a farmer, nobody cared. Right? Industrial revolution, if you didn’t work at a factory, you didn’t care.

[00:13:31] Computer revolution, that kind of shook a couple people because it’s not grocery stores, but you still don’t care. AI can actually take you out. You’re not careful, right? So now that’s why people are really afraid. It’s not, is there really not a lot of reasons because it’s because like it can actually take you out.

[00:13:44] All those other revolutions couldn’t take you out unless you were a certain job. So if you look at, for example, the, if we go back to the, um, agricultural revolution, like basically it was like, Farmers got replaced, but they just did other functions. So maybe instead of working in the field, they work something else, right?

[00:14:01] So it just replaces a function of something and then someone comes into play. So if you look at an SDR, they might not be making as many cold calls or emails as they used to. But if you look, if you’re an SDR and you learn how to prompt, you still have an SDR job. You can still prompt and write solid emails.

[00:14:14] I think though, SDRs will still be there as well for like enterprise accounts and more strategic accounts, or maybe focusing on a certain vertical. But I think having massive SDR teams is a thing of the past. I don’t see that continuously happening. I just, I don’t, I don’t envision that at all to be transparent with you.

[00:14:31] So again, yeah, my take is a little bit different. Um, I would say though, as well, AI is going to replace a lot of the manual tasks. So you’re going to increase active selling time, which again, leads to my point of full sales cycle rep. It’s like 27% of people have active selling time. So, AI could probably do two, two, three X that to get to like 60, 60, 70%.

[00:14:49] Okay, cool. So I don’t need some, now I don’t need some reps. I can get rid of them because my sellers are actually selling more. Again, there’s a lot of things here, but that’s like the way I think. So I 

[00:14:57] Jared Robin: couldn’t agree more. Um, but I, I, I agree even without AI. People are going to be replaced. I mean, you mentioned the, the 20% are hitting 80% of the number, like the whole efficient growth.

[00:15:09] You could just boom right there. 

[00:15:12] Morgan J Ingram: Um, it’s just going to move a lot quicker. 

[00:15:13] Jared Robin: Add in narrative led growth or community led growth or whatever to generate pipeline and a day. So like that could be your 60% and then the AI could be something on top. What do you think about that? 

[00:15:27] Morgan J Ingram: No, I agree. And that’s just, I mean, that’s just where I’m at, right?

[00:15:30] I mean. You have nerve, let growth, collaboration, let growth. I mean, you have, um, partner hacker. I know they just teamed up, uh, you know, they have near bound partnerships. That’s all coming into the play. 

[00:15:45] Jared Robin: We’re going to go back. We’re, we’re, we’re going to table that. Cause I, I, I want to go into all of that because, um, we both have, uh, good seeds planted from, uh, from what we’ve experienced, but all right.

[00:15:59] We’re in 2023 debunk. A myth about like GTM today, like what are people thinking or going to market like, and what, what could they be doing better?

[00:16:14] Morgan J Ingram: Hmm. Okay. This answer is going to be rooted on like, obviously what I believe, right? So I mean, it’s kind of a tee up for me a little bit, but, but this is, this is objectively, this is what’s happening. So you see a lot of products that are coming out right now. And they’re just really leaning on, Hey, we have AI or, Hey, we have this function that this other person doesn’t have.

[00:16:35] I just think we’re going to world that doesn’t, that doesn’t really matter anymore. Like if you come out with a new feature and function, you’re like, Oh, this product doesn’t have it. They’re going to figure it out and they’re going to build it like in the next, like three to four months. It’s just the product.

[00:16:52] The product development is very quick. Now, it used to not be, but now it’s fast because it’s insane. Right? So I think the biggest myth is that like, Oh, we’ll build this great product and they will come. They probably won’t. And they won’t come. You got to create some noise. And so again, that goes around what I’ve been saying, which is how are you doing employee advocacy?

[00:17:13] Um, you know, a lot of people in the space are talking about people led growth, creator led growth. Great. I think at the end of the day, you need Narrative around those things. So it encompasses all those things. That’s why I say never let growth, which is the cornerstone here. However, you’re going to need that component.

[00:17:30] The myth is that you’re just going to build a product and people are just going to like it. There are some companies that have done that really well. I just think that now because there’s so much more noise, there’s so much going on. You got to have that concept that puts it out there. And then brings them in.

[00:17:42] So that’s at least my take when, 

[00:17:44] Jared Robin: when you’re employing like narrative led growth and creating this, you know, positive ruckus, so to speak, like, like what, what, what KPIs help manage, like, like show success on that? Like, what, what are you looking at? 

[00:17:59] Morgan J Ingram: So there’s tangibles and intangibles. So tangible is anyone that.

[00:18:05] It’s getting touched would be a longer term value for the customer. So when I say touch, I’m going to come up with an example because again, this is a little bit of intangible, but it’s more tangible. So in your form fill with the clients, I’m saying, okay, we’re going to put our shows in the form fill. So whatever show we produce, we’re going to put it in there.

[00:18:23] And so they heard us from the show. We’re going to put those different social channels. And we’re going to put the person, so the employee that’s posting, that way it gives us attribution to be like, where is it coming from? Now, if we find in the next six months that, okay, wow, it’s all come from not all of it, but majority of it’s coming from this show that we’re doing, are we actually seeing longer term value from that customer because they came from the show rather than just a regular cold outbound or an email or whatever?

[00:18:49] That’s interesting. So two is. Yeah. Yeah. Thanks. Are you seeing an increase in inbound flow? So because you’re putting out more content, are more people coming in? Again, all of these things are hard to track, right? But that’s something that you can obviously look at. And another one that you can look at is, Okay, and again, harder, but it’s still measurable.

[00:19:07] Are we getting more outbound conversions because we’ve built our content out and we have a brand out there because more people that know us, they’re more willing to take those meetings, right? So that’s like a tangible one. Intangibles are the ones that like, you know, things that you feel, but you can’t see.

[00:19:20] So that’s like increasing brand awareness. Like, okay, we, we feel that we have, we’re out there more, right. And other people can feel it. Harder to track. There is, I don’t know, let’s, let’s journey know about something. There is no like company. There’s not like a LinkedIn company page, like level up system, right?

[00:19:35] It’s not like, Hey, we went from level two to level five. Like you just know that like, Hey, we’re, we’re just have a bigger brand awareness. Right. Or, you know, people are talking about us more on the calls or like. You know, people, you know, are, are, are knowing who we are when we see them in person. Like those are the intangibles.

[00:19:51] This is how you feel about the brand, uh, as well. Last thing that I forgot to add on the tangibles is it increases social lift. So we can’t see if the profiles increase, we can’t see if the followers have increased, but you know, that’s a small little metric that I like to point out there. Yeah. 

[00:20:05] Jared Robin: I mean, how do you create the right narrative?

[00:20:08] Like, how, how, how do you develop a narrative? Right. And, and, and, and walk me through the difference between narrative led growth and just like content led growth. 

[00:20:19] Morgan J Ingram: So the thing is with content is nothing without context. So when people think about content that growth, it’s mentally not putting you in the right spot because if you’re just like, I need to create content.

[00:20:37] You’re not your outcome is different because if I need to go create content as a company, okay, I’ll just hire someone to chop up my stuff. I’ll hire someone to, you know, create a content calendar and I’ll hire someone to repurpose. Okay, that 

[00:20:50] Jared Robin: was that was content 10 years ago, 

[00:20:52] Morgan J Ingram: right? But no, people still know people still do that though.

[00:20:55] It’d 

[00:20:56] Jared Robin: be to be especially 

[00:20:57] Morgan J Ingram: so it’s still happening. It’s like these things are still happening. So the thing is, like, if you say content, like growth, you just think we need to sort of put out content, but that doesn’t really do anything for you. You have to have context. So the difference here is. What is the consistent narrative that we’re hammering to the market so they know what we’re about with the content, which is different.

[00:21:17] Content led growth can be that, but most of the time it is not. If you look at brands, they’re just putting out content to put out content because they know they need to. And then they’re asking their employees to reshare what the blog post for marketing is. That’s not. Really what you should be doing.

[00:21:34] It’s still content though, but it’s not the content you want, which is the problem. So the way I look at it is in the narrative side is how do you build a narrative? That is a lot harder because the company narrative and the content narrative are two different things. So the company narrative, like that’s a lot of work there.

[00:21:57] And that is, that is not my expertise of lane. I could talk about it, but where I’m really helping people is like, how do we take a company narrative and make it to a constant narrative? Which is more, it’s a completely different conversation. It’s more compact. It’s like, what topics do we need to be talking about?

[00:22:11] Because a narrative of a company can be like, we stand for this. This is what we’re about. But if you’ve got to think about that, that’s marketing language. I’m taking the marketing broad language and making it into sales language in the content. Completely different way of thinking about it. Because most people are just like, Oh, this is just content.

[00:22:28] No, it’s we got to make the content like sell as we’re posting it. So people are bought into what’s going on. Yeah, it’s marketing too, but it’s also selling as an agent. And if you don’t have a good narrative in that concept, telling a story, people are going to drive in. Do you 

[00:22:40] Jared Robin: agree? Like with Isaac, um, CMO of Partner Hacker and Reveal, he said, um, have a radical point of view.

[00:22:51] Morgan J Ingram: That’s essentially it, right? Okay. Um, 

[00:22:54] Jared Robin: like something, something, um, what, what he said was provocative in, in a way that like an outsider would be like turned off by it, by somebody really close to the problem will be felt heard. 

[00:23:07] Morgan J Ingram: Exactly. I’m trying to think of like a good, I’m trying to think of a company that does this.

[00:23:12] I can’t think of right now, but that’s a hundred percent correct. Because if you have someone who’s like, this is it, this is what it is. I’m gonna pay attention, right? Because they’re, they’re coming in really strong. Like, okay, so I got to have a really strong opinion on something right now that like, I think a lot of people don’t agree with.

[00:23:30] I’ve said it before on Twitter. We were like, I don’t agree with this. And I was like, okay, whatever. I’m just telling you what my viewpoint is. 

[00:23:37] Jared Robin: Yeah. And, and, and, and I’m developing this ourself because, um, I think that in community, a lot of people are conflating it now. With audience and all of this, and I’m coming up with something hot to go in with and dotting my I’s and crossing my T’s because it is a big topic.

[00:23:56] Right. And you know what’s funny? I just read your post and, um, and dude, I think that this is actually going on with community like the me disease. Tell me about what’s going on YouTubers instead of anything else at a young 

[00:24:11] Morgan J Ingram: age. So here’s the thing, I get it, everyone’s like, oh this is sad, and it’s like, nah, not, not really, if you really think about what’s going on, it’s not really, it’s not really sad, it’s just, it’s sad because that’s not how you grew up.

[00:24:22] That’s the first thing we got to talk about. A lot of people are like, Oh, that’s sad. It’s like, because that’s not, it’s not how you grew up. So yeah, it makes sense why it’s sad. 

[00:24:30] Jared Robin: Yeah. I’m curious, like how this me disease trickles in to SAS and like go to market and, and like the culture in the space, like what you’ve seen.

[00:24:41] Yeah. 

[00:24:41] Morgan J Ingram: So. The me disease. So everybody has context. Yeah. Yeah. So everybody has context. Um, I was reading a book, shout out to Chris Lockett and the category pirates, this category design tool, the category marketing design tool kit. Uh, and it talks about the me disease. And so the, between the ages of six to I think 18, I think it said, uh, 78% of people want to become YouTubers.

[00:25:08] And it was like 87% of people want to become influencers. And a lot of people are like, Oh, like you saw the comments. I was like, you know what? So we were like, that’s not my kids. Like that’s never going to happen. This is ridiculous. I’m set. And I’m like, okay, this is the problem with the world. Sometimes you can’t look at things in your own environment.

[00:25:28] You are the outlier. You are the minority. You have to look at things in the majority, because Mr. Beast has what, 20, 30, 50 million subscribers, something like that? Number one on YouTube. Right. Okay. 80% of those people are kids. And so, okay, if my kid is watching someone make a video and he’s making millions of dollars, why the heck would I not want to do that?

[00:25:52] I don’t have to go to an office, I don’t have to commute, and this, I’m just getting really deep inside. Some people are here, you may not like this, but it doesn’t really matter. But the thing is, you gotta, you gotta think about this. Okay. COVID happened. Before COVID, you gotta, you gotta think about the, what you, what we’ve been priming kids.

[00:26:10] Kids probably saw their parents miserable, going to work, commuting, and just looking terrible, right? They hated their life. They hated their job. And they complained about it probably to their spouse and the kids heard it. But nobody thinks about these things. Kids pick up on things, right? They’re hypersensitive.

[00:26:29] That’s why actually kids can learn a language faster earlier on than later because they’re just hypersensitive. They’re, they’re more absorbent, right? And so the thing is, is that like, okay, they probably saw their parents were miserable. Their kids, their kids, their friends, dad, and mom was miserable at going to work and being just like, oh, I don’t like my job, dah, dah, dah.

[00:26:45] Okay. So why would I want to go do a job when I could go be a YouTuber? And I see this YouTuber like planes, they’re having fun. They’re with their friends. It looks like they’re having a good life. Why would I want to do that? I make two videos a week and that’s my life and I make thousands of millions of dollars.

[00:27:04] So you’re just like, like everyone has a different perspective of why that’s happening. So that’s first and foremost. Now, is it detrimental? It is detrimental because as of right now, you can go look this up. Gen Z treats a digital relationship as the same as an in person relationship connection. Which is scary when you think about it.

[00:27:24] Right. So, so that means that 

[00:27:26] Jared Robin: we’re face to face right now is like, 

[00:27:29] Morgan J Ingram: I would treat this right now is a face to face conversation. It’s not IRL, 

[00:27:33] Jared Robin: but it is face to face. 

[00:27:35] Morgan J Ingram: Exactly. So the thing is, that’s scary because then that loses the human connection, which is what we don’t want. Right. And that’s what they’re headed towards because of all the technology.

[00:27:43] Also as well, I think it expedites people’s barometer of what success is like, especially in B2B SaaS. Like a lot of people, right. I’ve become concentrators and they’re like, this is what I want to write out and I don’t think that’s the right path because being a concentrator is not easy. It’s a mentally draining and exhausting thing to do every single day and post and reply to people in the DMs.

[00:28:05] Your dopamine hit for the first six to eight months will be great, but I’ve been doing this for seven years. After a while, it becomes exhausting. I’m not saying I’m quitting. I’m just saying it’s an exhausting thing to do. And you have to be built for it to, to want to keep creating and, and deal with that.

[00:28:22] But most people don’t know what that is. They only see the output of this person is successful. They don’t see the work and the diligence of creating the content to be, to be successful and put themselves out there. And that’s the key. I see 

[00:28:34] Jared Robin: a lot of content creators creating content, um, to benefit what they’re pushing verse like the audience and like what they actually need and figure it out.

[00:28:46] Is that something that you see as well? And is that contributing to the watering down 

[00:28:54] Morgan J Ingram: of what’s out there? Uh, yeah. I mean, also you got to think about it because a lot of people right now they’re just like, they’re like, okay, like I want to drop a course. So I need to push this. Right. Or. I want to grow this thing.

[00:29:08] And I’m not, I’m not hating, I’m not, I’m just not literally not hating on anyone. It’s, it’s whatever you want to do. I’m just saying that that’s what’s just the environment we’re in. People are growing a base for X amount of months and then they want to sell a course. I, I don’t think that’s the right strategy immediately, but.

[00:29:23] You know, that’s everyone has different ways of looking 

[00:29:26] Jared Robin: at it. Is it sustainable? Do you think like with everybody? Like if we just keep coming out with more people? 

[00:29:33] Morgan J Ingram: No, it’s not. It’s not sustainable. The B2C lens is different, but the B2B, I don’t think it’s sustainable for that long. I could be proven wrong.

[00:29:44] But it’s not sustainable to drop the course. Now, if you do other things, it’s different. I think there’ll be a lot of sponsorship money. I think there’ll be a lot of subject matter expert money. I think there’ll be things that you can do to leverage that brand. But in terms of dropping courses. I’m not saying that the run, the well will run dry.

[00:30:02] I’m just saying, I think there’s better ways of going about it in the B2B space. Don’t ignore me about the B2C space. I’m not talking about that. I’m talking about the B2B space. Sure. 

[00:30:13] Jared Robin: What, what’s the most impactful, whether guest on your one up podcast book you’ve read or what have you. Of late, like, I’m curious, cause you’ve spoken, you mentioned Gary V, you mentioned some other folks.

[00:30:27] What, what, where’s your head at? Like, what, what, what’s impacted you the most? 

[00:30:34] Morgan J Ingram: This is recency bias because I just finished the book and it’s been on my mind and it’s, and it’s, and this is so it’s, it’s, I literally finished it like 2 days ago. So it’s recency bias. However, it is the most impactful thing that I’ve read so far because it made me think about things.

[00:30:51] A lot differently. So if you look at work as a whole, a lot of people want to get out of their nine to five to go off on their own and they want to be their own boss. Great. Congratulations. Now, once you’ve done that, what happens is sometimes it happens to majority of people, their new company becomes their actual job.

[00:31:20] It just happens that they just work on it more. They’re making me getting paid more, but they actually just created themselves a full time job. They’re not actually building a company. Unless you want to do that. Unless you’re like, I want to be a solopreneur. But most people like, they don’t want that, but that’s what it becomes.

[00:31:35] Right. So what’s 

[00:31:37] Jared Robin: the difference between, uh, yeah, what’s the difference between full time job and building a company if you started something? 

[00:31:44] Morgan J Ingram: Exactly. Are you asking that as a question or are you just saying that as a, 

[00:31:47] Jared Robin: what’s, what’s, what’s, what’s the difference? Like, 

[00:31:50] Morgan J Ingram: how do you, I mean, I mean, the thing is, so the thing is like, you literally are just basically, yeah, you have your own company, but you just become a ploy of your company.

[00:31:58] You’re basically just running tasks and you’re running at the same speed. You’re, you’re doing as much work as you. Or would you would be on the other company and you haven’t built any operations or systems to get out of it and you’re just, you’re just running a full time job within your company. You’re not actually building a company as like a CEO.

[00:32:13] You’re not like outsourcing, hiring, delegating, scaling, whatever it is. Now, again, if you don’t want to scale, that’s a different conversation. I’m just saying that like most people, they start something to have freedom, but then. You, it becomes a full time job and you have no freedom and you’re making money, but you have no freedom.

[00:32:28] So you actually just create another job for yourself. Yeah, you’re the boss, but like you just create another full time job. That’s what I mean by that. 

[00:32:36] Jared Robin: Yeah. And what book were you referring to? 

[00:32:39] Morgan J Ingram: Uh, so which will go into what and what, what I’ve been learning. So it’s called, uh, buy back, buy back your time.

[00:32:46] By Dan Martell. Okay. I love this. I love this dude. And he’s in sass too. He’s actually, he knows a good amount of people in sass. He ran, he ran like a, something called the sass Academy. So like, he’s actually like, no, he actually has done some stuff in our, in our space. Um, so yeah, I mean, Twitter is actually where I’ve spent the majority of my time and we started connecting.

[00:33:02] We’ve had a couple of conversations, I bought his book and like, I was like, this thing is crazy. So why, why is it important? Because the thing that he talks about is a different quadrants. So there’s like, um, There’s like a replacement quadrant. There’s a production quadrant and I’m but I might be butchering it because I literally just finished this book.

[00:33:20] So I’m remembering it, but production quadrant, the replacement quadrant. Um, I forgot the exact name of it, but it’s a, it’s a, it’s a quadrant that basically is like a draining, uh, quadrant. Uh, and those are like, there’s another one. I think it’s called, uh, I think it’s called the delegation quadrant, I think, but, but basically what it talks about is the first quadrant you have is the draining quadrant.

[00:33:44] You want to figure out what is draining your energy. That’s not allowing you to be high producing the goal of the book. And I’ve already started working on it. The goal of the book, he’s like, you should spend 90 to 95% of your time in the production quadrant and high leverage activities. Now, if you look at your time today, that’s probably not what’s happening, right?

[00:34:03] Because you, you left your job because you weren’t in the production quadrant. But now, you know what I’m saying, like now you literally created your company, but now you’re literally in a quadrant where all your energy is drained and doing things you don’t want to do. So I was reading this and I was like, Oh my gosh, like, yeah, there’s a lot of things I do that I don’t want to do.

[00:34:20] A lot of empathy going here. Yeah. And I was like, Oh my gosh, like what the heck? So. I mean, yeah, it’s inevitable. You have to do things you don’t want to do. That’s what I’m saying. I’m not saying that you’re gonna go take a vacation. I’m just saying, how do you buy back your time and find areas that to get you in the production quadrant?

[00:34:33] I should only be doing like 3 to 10 things that are highly producing that I love to do. That takes time, but it’s possible. So literally, I’ve been spending hours In step by step process. Okay, from beginning to end, how do we service clients? Who owns this role? How long does it take? What should they be doing?

[00:34:55] Do we have a process for it? If we don’t have a process for it, we need to build it. We need to figure this out. And then basically mitigating everything on my calendar that, uh, Does not bring energy and I’m just doing it because, and it’s like, okay, that’s cool, but we’re not gonna do that anymore. But like, that’s cool, but that doesn’t lead to what we’re focused on right now.

[00:35:13] So he just talks about how, how can you get to this 90 to 95% quadrant in the production and how do you become people like an Oprah? So he literally had in the book, he’s got this breakdown of Oprah schedule, I’m like, And he’s like, yo, look, like everything is taken care of for her and her empire. And she only spends an hour doing like her actual production quadrant, everything else is sort of like working out, hanging out.

[00:35:33] And again, she’s a billionaire, so it’s different, but basically he’s saying, how do you build to that point where like 90 to 95% of the day of stuff that you do in your high energy, that’s a, it’s just a different outcome of a conversation versus I’m going to start a company because I want freedom. But how could you get to freedom without knowing how to operationally massage yourself to get there?

[00:35:52] And so yeah, this book has blown the, blown the gates out of my thinking and now literally all I’m doing is how do I buy back my time? How do I get in the production quadrant with the highest degree? How do I, and we talked about this offline. Wow. This conversation. How do I read category design before? So it was like, how do you dream bigger?

[00:36:10] Right? How do you create your own? This is crazy. This book is 

[00:36:13] Jared Robin: all clicking. The fact that this book is even bigger than the book before. And I, I thought, I didn’t realize you read a book in a week. 

[00:36:20] Morgan J Ingram: Doesn’t surprise me. Yeah. So I’m doing, um, there’s a new routine. Uh, I read 50 pages a day. So after I go to the gym, I go to the park for an hour and I read, but again, that’s because I’ve been getting time back.

[00:36:32] So as I’ve been getting time back, I just sit there again. Some people may do this. So don’t be like, Oh, Morgan, like I’m single out of kids. So I’m taking advantage of time. So it’s like I can do these things. You may not be able to do this. Is this first thing in the 

[00:36:42] Jared Robin: morning or last 

[00:36:43] Morgan J Ingram: thing at night? Uh, first thing in the morning.

[00:36:45] First thing in the morning. So really after the gym, boom, I go to the park, read. Uh, I’ll come back home and read. And I can knock out, I’ll knock out 50 pages. Um, and a book, I’ll read, like a personal and professional book. Uh, but anyways, so I, I went through it very quickly because I was like, this is what I need.

[00:36:58] Like, this is it. And so, um, In finishing that book, it just talks about that. Dreaming big. How to do a vision that’s actually practical that you can speak to. How do you buy back your time? How do you actually hire the right person? I literally have a thing set up for my VA. How do you set up your VA appropriately?

[00:37:13] How do you get rid of your, how do you not be in your inbox all day? How do you set up your, like, it’s just. Things that like, you don’t really think about and you have to get rid of your ego in order to execute them. It’s hard. That’s life. 

[00:37:25] Jared Robin: I’m thinking, how do I get out of my inbox? I’m going to check my inbox until 4 or 5 p.

[00:37:30] m. 

[00:37:31] Morgan J Ingram: No, he gives you literally a system on how your VA can check your inbox and give you labels. It’s wild. So I, we started implementing it yesterday. So boom, everything’s labeled. Everything just, we’re getting to the point where I’m not even gonna look at the main inbox. That’s the goal, as he said. So I’m like, I’m just going to follow it.

[00:37:47] Clearly makes sense to me. Like I’m not trying to be stressed out all the time. So yeah, it’s cool. Is 

[00:37:52] Jared Robin: this better for solopreneurs or also for, um, 

[00:37:55] Morgan J Ingram: everyone, because every, every, everyone, because every single person, this is the conclusion that I made, because I used to be like, I want to handle everything myself.

[00:38:03] And no one could do it better than me. I think a lot of people listening are probably the same thing. Like, I’m gonna do this better than everybody. And he said something in the book I was like, Dang, he’s right. He’s like, Don’t aim for 100%, aim for 80.

[00:38:22] 80, just 80% there. He’s like, there’s no way everyone’s gonna do it like you. But he’s like, If you’re doing everything though, That’s not going to help you either. So he’s like, at least get it to 80% done. I was like, all right, well, I mean, basically 80% like of, of what you would like, basically not 80% done, it’s going to get done, but like at the 80% of what you would say, like, this is a hundred percent.

[00:38:45] Right. So yeah, once I thought about that, I was like, Oh, all right. I can look at this differently now. I don’t have to be like, this has to be like, you can let people do what they need to do, but it’s applicable for everyone because you should be, it teaches you how to do like give feedback. It shows you how to coach leadership.

[00:39:01] If you’re a solopreneur, you should have a VA. If you have a VA, you should get on it. Like it’s just little things like that. I 

[00:39:07] Jared Robin: think I just bought it. No, 

[00:39:10] Morgan J Ingram: I’m telling you, you’re going to get it. Like, you’re going to read it. And so you’re going to, you’re going to read the first chapter and then you’re going to be like, wait, and then you’re going to finish it and be like, whoa, bro.

[00:39:17] Like what? Like I’m like blown away that I was like, this thing is crazy. Insane. 

[00:39:24] Jared Robin: I mean, you have so much going on and you talk about, you know, an eye for the future, you creating Ascension to do the new, new thing. And that’s like super admirable. And I do think your, your fingers on the pulse with that.

[00:39:40] What excites you the most about the future though?

[00:39:47] Morgan J Ingram: Okay. Question back to you to answer this. Appropriately. Yeah. My, my future or the future? The 

[00:39:54] Jared Robin: future, period. Take it any direction that you want. 

[00:39:59] Morgan J Ingram: Um, I’m really deep into AI. I’m pretty deep in. I know there’s always gonna be people who are deeper than me, but I’m, I’m, I know enough. And so what I’m the most excited about is using the knowledge that I’ve learned and other people’s knowledge and creating prompts and systems and making our lives a lot easier.

[00:40:21] AI, as much people are afraid about it, it actually can make your life easy too. Like there’s a lot of things that I think in the next three to five years will be like super easy to get done. All the manual grueling things that you don’t want to do. Like I wouldn’t be surprised if they have an AI like billing and invoicing.

[00:40:38] Where literally the AI’s just talk to each other, just figure it out. I don’t have to deal with it. Like figure out the taxes, figure out the accounting, like think about that. It just save us a lot of time. Everybody just like figure it out. Now for people that are in accounting, finance is going to be mad, but it is, but the thing is like, that’s something that can happen.

[00:40:53] So my thing is that like, I’m just excited about the future of AI and how it will save a lot of people time. So it allows us to be in more of a creative space, but again, that’s also biased for me because I am a creative. So I want to be in my creative zone as much as possible. I don’t want to do, I don’t want to do all the manual things that I have to do because it, it takes me away from that.

[00:41:14] That’s my natural state. But my thing is I, I’m personally excited about the future. Cause like, there are things that are happening that will allow me to be like an optimal creation state. Always. I can come up with new ideas. I can come up with new concepts because that’s where, at least where I thrive best, but everyone’s different on how they would perceive this.

[00:41:30] But that’s just me. Can, 

[00:41:31] Jared Robin: can you manage, uh, and let me, let me, let me switch this around, not just manage. Can you create an AI driven product for Ascension to, to help do what you’re doing better? 

[00:41:44] Morgan J Ingram: A hundred percent. It would be able to create, I think it’d be able to create concepts and foundational shows better.

[00:41:52] Like, I don’t think creative, I don’t think creatively it will, but foundationally, yes. Which is the difference that the creativity is very, very hard to replicate, but the foundations are easy, easier to replicate 

[00:42:03] Jared Robin: pick the right employees that that could potentially be a hit. Like that. That part’s pretty straightforward, right?

[00:42:09] Like, right. 

[00:42:11] Morgan J Ingram: Exactly. Yeah, for sure.

[00:42:16] Jared Robin: Well, what, what, you know, you, you spoke about, um, you AI, like. Strong man. The other side, like, why, why should we be afraid of AI? 

[00:42:31] Morgan J Ingram: Hmm. I mean, you should be afraid because you won’t, you won’t know you’re talking to AI.

[00:42:41] So think it’s all like, I don’t know. So think about it. So I brought this up at the conference and I was like, Oh, I wouldn’t know. It’s like, you guys just don’t get it. Okay. Let’s give it five years. I think it might be sooner, but let’s say five. You go to an event, SaaS event, sellers there, sales rep at X company, I guarantee you that sales rep, that’s the best sales rep on your team, on the floor, do all the stuff for the event, AI, you won’t even know, it’ll sound like a regular person, they’ll have regular inputs and actions, it’ll be normal.

[00:43:15] And this is even, this is even deeper. Y’all aren’t ready for this one. Companies are going to be like, Ah, I don’t want to spend money on travel. I don’t want to spend money on hotels. So what if I just have an AI bot that literally sounds like my top rep. Same exact case, same exact tone. You don’t even know it’s AI.

[00:43:34] Looks spot on. And they just run the event. They meet with the clients. They do their thing. And then you just send them to like some factory and they shut down. You don’t have to pay for a flight. You don’t have to pay for a hotel. And they’re closing deals. And they’re going to log everything in the CRM because they do it as soon as the conversation is over.

[00:43:50] So you don’t have to worry about, I’m just telling you, like, yo, this is why you should be afraid, because you’re not going to know. Now, are 

[00:43:56] Jared Robin: we going to have, like, a governing body that’s going to require that AI bot to introduce themselves, like, hey, I’m Morgan’s AI? I don’t, I, I, 

[00:44:04] Morgan J Ingram: you won’t know. That’s what I’m trying to tell you.

[00:44:08] Jared Robin: Well, what I’m saying is I get that, but like, is there going to be a governing body saying it’s illegal? 

[00:44:14] Morgan J Ingram: I don’t, I don’t know. I’m not in, I don’t know because I can’t say that 

[00:44:20] Jared Robin: Elon Musk was talking about that. But

[00:44:25] Morgan J Ingram: that’s why you should be afraid because you’re not going to know. And it’s going to, it’s going to, it’s going to beat you in a sales target. And you’re going to be like, yo, what the heck? It’s like, yeah, because they were already there. They had to pay for the travel 

[00:44:37] Jared Robin: to the hotel. Here’s the craziest thing.

[00:44:38] The craziest part about it is it’s not going to beat you in the beginning. Like, like the whole chess AI. Yeah. But then as soon as it, if you’re going to be like, yeah, this AI is like, eh, give it like a month and you’re never going to be, 

[00:44:53] Morgan J Ingram: yeah, you’re not, she’s going to kill you. So that’s the, that’s the thing.

[00:44:56] I’m more, but I’m more scared about the personal than the professional about AI. I’m more scared about the personal. The personal is, is very terrifying. This has been. I don’t know who to go, I don’t know who to go there, but the personal one is this actually the scariest one. That’s where y’all should be the most terrified.

[00:45:13] It’s not even professionally. You’re looking at it wrong if you think that. It’s the personal side that is the most terrifying, by far. 

[00:45:20] Jared Robin: What’s uh, what’s the meaning of life? 

[00:45:24] Morgan J Ingram: Is that where we’re going with this? Are you, is that a serious question? Yeah, yeah. 

[00:45:31] Jared Robin: You have AI, you have… You know, this world morphing to where kids now want to be YouTubers.

[00:45:38] That’s just like, like, from your point of view, like what is life 

[00:45:45] Morgan J Ingram: like? Okay. So this is, this is a deep one. So I’ve actually thought about this recently. I was talking with a friend. I was like, we’re both in social media. I was like, how long, how long for you? Like, how long is it? How long are you going to be on social posts and content?

[00:45:59] Like, is there an end? Well, you stop. And they’re like, I think I’ll just keep going. And I was like, I don’t know if I will hard. Right. I’ve been doing it for LinkedIn seven years. I’ve been doing it for a decade. I’ve been posting for like 10 years. Right. Some people, you know, they’ve been doing it for three, four or two.

[00:46:18] So they’re like https: otter. ai Experience what life is. It’s not through a digital thing. It’s through literally walking in the grass, seeing the ocean and feeling the air and embracing culture. So like life for me is an evolution of growing yourself to the highest potential and evolving with what the world offers you and experiencing it to the highest level.

[00:46:48] I don’t, I just don’t think anything else is like that. If you think about it, you know, everything that we’re just trying to find ourselves. In life and our purpose and who we are, but we’re also trying to find those moments of fulfillment and happiness, which is why people are chasing money. They chase, they chase all these different things, but in order for you to really see that, right, you have to chase yourself and figure out who you are.

[00:47:09] Best way to do that is to evolve yourself to the highest degree. Only eight to 10% of people research your potential. So that should give you some motivation to be like, I’m trying to get to a hundred percent. That’s the only thing I think about. And then if I do that, guess what? Other people are going to come along and see your energy and they’re going to have good people that, so it’s not like a, it’s not a work like hustle porn, toxic thing.

[00:47:31] I’m just talking about evolving yourself to 100%. If you commit to that, how are you not going to have a good life? How are you not going to be fulfilled? How are you not going to have the right friends around you? How are you not going to have a successful life? If that’s the only thing you’re focused on, it’s the only thing I care about.

[00:47:46] Because if I do that, all my other aspects of life will focus on. My relationship with my friends will be better. My relationships with my family will be better. My, other at the time will be better. My relationship with God would be better. Everything’s going to be better because I decided to evolve. But if you decide not to, then yeah, everything’s going to be not as good as you thought.

[00:48:02] And then if you evolve, that means you have to see the world and you experience it. So that’s what I think the meaning of life is. Um, people have different answers, but that’s my perspective. 

[00:48:11] Jared Robin: I love that. I can’t wait to get word of mouth because you’re not on social anymore about you hanging out at like a Tibetan spot and be like, how’d you get here?

[00:48:22] Like, Oh 

[00:48:22] Morgan J Ingram: yeah, it’s not going to leave one day. I’m just going to leave. I already know it. I don’t know when it’s going to be, but at some point I’m just gonna be like, yo, I’ve given everything to this. Like I’m, I’m out for maybe it’s a year. Maybe it’s forever. I don’t know, but you have to experience that.

[00:48:38] I mean, one of the biggest flexes in the world, Kendrick Lamar, when he posted on Instagram, he’s like, yeah, I haven’t had, I haven’t looked at my phone for eight months. Imagine not looking at your phone for eight months.

[00:48:54] Everything was fine when he came back to it, apparently. He was still doing his thing. But that’s crazy to me. Eight months and he didn’t look at his phone? 

[00:49:03] Jared Robin: Yo, but imagine That’s a different life! But imagine what came out. Like, he’s optimizing probably for creativity. Amongst other things. And, uh, probably optimized really well for that.

[00:49:19] Morgan J Ingram: So was that something? Yeah. I don’t want to do that because it’s just, there’s creativity that’s untapped that is being disrupted by the day to day. And yeah, I would take eight months to go do that for sure. And not have my phone. I would say I would tell certain people that where I’m going. So, you know, it’s not weird.

[00:49:37] You’re not worried. I would do that a hundred percent. So 

[00:49:41] Jared Robin: it’s actually what I dream about, um, after rev genius is to take like three months and just go to like a desert area. I’m picturing like, like Arizona, New Mexico, maybe Mexico solo, no electronics and just like meditate and figure it out. It’d be separated.

[00:50:01] I love that answer. And I’m so happy that you’re here today, Morgan. How can everybody get in touch with you? Find out more about Ascension, et cetera. 

[00:50:08] Morgan J Ingram: Uh, yeah. So website is coming out soon. So I’ll probably make a post about the same tune, but if you want to find me LinkedIn, uh, Morgan J Ingram, uh, YouTube is the same Morgan J Ingram.

[00:50:18] And then I have a newsletter called commission and it’s at Morgan J Ingram. com. Thank you, Morgan. 

[00:50:24] Jared Robin: This, this has been another episode of revenue today. Thank you all for listening. If you liked it, share it with somebody else and we’ll see you next week.

[00:50:35] Thank you friends for joining me. That was another great episode of revenue today. If you’re looking to listen to more episodes or for the show notes, go to rev genius. com for all my friends in the rev genius community. It was awesome to spend this time with you. Please DM me any feedback or ideas for future podcasts in our Slack channel or on LinkedIn.

[00:50:54] If you’re not in rev genius. Join us. It’s RevGenius. com. It’s free and it’s fast to join and really for all levels of revenue professionals. For senior leaders, we just launched a private community just for you called RevRoom. We know it gets lonely out there and we’ve built a tight knit group of senior leaders collaborating on the future B2B go to market.

[00:51:14] Looking forward to seeing you all there.